Digital Services

  The ultimate breakdown of graphic file types Raster Images Raster Image files, these files are ‘Pixel based’ meaning the resolution and the quality of the file is limited. Using a JPEG or PNG logo image will not be able to be scaled to huge billboards or posters. This is because they are built up in pixels, meaning once you begin to stretch these images to larger scales the pixels are stretched themselves… This results in a pixelated image. JPEG –  Web & Print Photos JPEGs are the most commonly used image format for online use. However, JPEGS squash a lot of quality and information. This means if it was a vector graphic, becoming a JPEG alters it into a flat image. This may save storage but it will lose all previous formats. JPEGS are typically used for photos, email graphics, online images and large web images like banners.  GIF –  Animation & Transparency in limited colours.  A GIF is widely used for web animation or social media memes. They can hold...

Should you hire Graphic Designer? Do bad hires haunt you at night? Many times when we need to make hiring decisions, we’re confronted with a dilemma: should we outsource or insource?  While some entrepreneurs rave about the benefits of outsourcing design work, others have given up due to unpleasant experiences.  Well, lean in my friend. We're about to tell you everything you need to know about both hiring options, so next time you have to make a staffing decision, you know exactly what to do. Why your business needs a graphic designer Okay, so we’re not in the ‘80s anymore.  In the current age of social media and all-pervasive digital presence, the importance of visual strategies to boost brand awareness and attract new customers is greater than ever before.  Images are processed  60,000 times faster than text  and people tend to spend  10% more time on website images  than text.   These stats alone are enough to tell you why good design...